Your privacy matters to us. This policy explains what personal information Millington Baby collects, why we collect it, how we use and protect it, and the rights you have under the UK GDPR and the Data Protection Act 2018. By using millingtonbaby.co.uk you agree to the practices described below.

Who we are (Data Controller)

The data controller responsible for your personal data is MILLINGTON TRADINGS LTD (trading as Millington Baby), company no. 16836497, registered office PO Box 4385, Cardiff, CF14 8LH, United Kingdom. For any privacy matter, contact us at welcome@millingtonbaby.co.uk.

Information we collect

  • Identity & contact data — name, email address, delivery and billing address, and telephone number.
  • Order & transaction data — the products you buy, order value, and order history. (Card details are handled by PayPal — we never see or store your full card number.)
  • Account data — if you create an account, your login credentials and saved preferences.
  • Communications — messages you send us by email, phone or form.
  • Technical & usage data — IP address, browser type, device information, and how you use our site, collected via cookies and analytics (see our Cookie Policy).

How and why we use your data (lawful bases)

  • To fulfil your order — process payment, deliver goods and provide order updates. Lawful basis: performance of a contract.
  • To provide customer support and handle returns, refunds and warranty claims. Lawful basis: contract / legitimate interests.
  • To run and improve our website and prevent fraud. Lawful basis: legitimate interests.
  • To send marketing (e.g. offers and new arrivals), only where you have opted in. Lawful basis: consent — you can unsubscribe at any time.
  • To meet legal obligations such as tax and accounting records. Lawful basis: legal obligation.

We never sell your personal data.

Who we share it with

We share data only with trusted parties who help us run the store, and only as needed:

  • Payment processing — PayPal (including card payments made through PayPal).
  • Delivery — the couriers and postal carriers who deliver your order.
  • Technology providers — our website hosting, email and analytics providers, acting as our processors under contract.
  • Legal & regulatory bodies — where we are required by law.

International transfers

Some of our providers may process data outside the UK. Where they do, we rely on appropriate safeguards (such as UK adequacy regulations or standard contractual clauses) to keep your data protected to UK standards.

How long we keep it

We keep order and transaction records for as long as needed to fulfil the order and to meet our legal, tax and accounting obligations (generally up to 6 years). Marketing data is kept until you unsubscribe. Account data is kept while your account is active.

How we protect your data

Our site uses HTTPS encryption throughout, payments are handled by PCI-compliant PayPal, and we apply appropriate technical and organisational measures to guard against unauthorised access, loss or misuse.

Your rights

Under UK data protection law you have the right to: access your data; have it corrected; have it erased; restrict or object to its processing; data portability; and to withdraw consent at any time. To exercise any of these, email welcome@millingtonbaby.co.uk — we will respond within one month.

Cookies

We use cookies to make the site work and to understand how it is used. You can manage your preferences via the cookie banner and your browser settings — see our Cookie Policy.

Children

Our products are for adults purchasing for children, and our site is not directed at children. We do not knowingly collect personal data from anyone under 16.

Complaints

If you have a concern, please contact us first so we can help. You also have the right to complain to the UK’s supervisory authority, the Information Commissioner’s Office (ICO), at ico.org.uk.

Changes to this policy

We may update this policy from time to time. The latest version will always be published on this page.

Registered address: PO Box 4385, Cardiff, CF14 8LH, United Kingdom